Open to digital marketing roles · Riyadh

AbdullahSinger

Digital Marketing & Performance SpecialistStrategy · Creative · Paid media · Reporting

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100%never almost.

Selected brands

I plan the campaign, design the creative, run the ads and read the numbers. Then I make it better. 99% is still almost.

4+ years running social, paid media and creative for brands in retail, F&B, hospitality, healthcare, corporate and entertainment. I started as a graphic designer, and I still design what I market.

4+Years in design and marketing

30+Tools and platforms

25+Brands featured

10+Industries served

Dragon World Saudi Arabia

Seasonal campaign · peak in January 2026

Footfall reflects the wider seasonal plan, not paid media alone.

+25.4%Footfall

+29,518Monthly visitors

145,721Visitors at the January peak

DOM

Account and digital management · from June 2026

Sales rose every month from June to September, driven by bigger orders. Seasonal demand also played a part.

+141.7%Monthly store sales

+223.8%Store visits

2.7×Average order value

Selected work

Client profiles.

Twenty clients across social media, campaigns, websites and brand identity. Open any profile for the brief and the services.

Approach

Campaigns, run end to end.

I plan it, make it, launch it and read it, then feed what I learn into the next round. This is how that works in practice.

Think.

Social media strategy
Audience and market research
Campaign planning

OutputA campaign plan: goal, audience, channels and timing.

Make.

Creative direction
Static, motion and reels
AI-assisted production and copy variations

OutputAd-ready creative in every format the plan needs.

Move.

Meta, TikTok and Snapchat campaigns
Content amplification
Launch support

OutputLive campaigns, monitored against the KPIs.

Refine.

Impressions, reach, frequency
CTR, CPM, CPV, cost per result
Creative optimization

OutputA client summary: what worked, what didn't, what changes next.

Objectives I run

Every objective is judged by different numbers. Pick a stage.

Stage 01 · Top of funnel

Awareness & reach

Get the brand in front of the right audience, often enough to be remembered, at a fair price.

ImpressionsReachFrequencyCPM

Every format the plan needs.

Static, reels, motion, print, merchandise and identity.

4:5 static

9:16 reel

16:9 motion

Merchandise

Identity

Where the campaigns run.

Awareness, reach, video-view and engagement campaigns, monitored against the KPIs.

MetaAds Manager

TikTokAds Manager

SnapchatAds Manager

Google AdsPracticing

Objectives

AwarenessReachVideo viewsEngagement

Monitored against impressions, reach, frequency, CTR, CPM, CPV and cost per result.

Reading the numbers

What I look for in the dashboard, and what I change next.

Frequency up · CTR downFrequencyCTR

The same people have seen it too often.

Creative fatigue: the audience stops reacting to an ad it already knows.

NextRotate in new hooks and formats, then widen the audience.

About

Digital marketing with a designer's eye.

I connect campaign planning, visual execution and media performance. At Just Mood I manage digital marketing and creative production across campaigns, paid and social assets, reporting and web launches, and turn campaign results into clear recommendations for clients.

Jan 2025 – now
Just Mood, RiyadhDigital Marketing & AI Operations Specialist
Awareness, reach, video-view and engagement campaigns on Meta, TikTok and Snapchat; KPI reporting, client insights, web launches.
Jan 2024 – Jan 2025
Hadiaty Zawq Co.Creative Specialist
E-commerce catalog, seasonal promotions and offer visuals, shaped by shopper behavior.
2024
Sameh Al-ShemyVisual Content Lead / Campaign Visual Designer
Project-based visual direction for campaign communication.
2020 – 2021
Freelance / local ad agenciesGraphic Designer
Print and digital ads, branding and social visuals.

Social media strategyPaid campaign supportCampaign analysis & KPI reportingCreative directionAI-assisted productionMeta AdsTikTok AdsSnapchat AdsClient & cross-team coordinationWeb, DNS, hostingPracticing: Google Ads, GA4, CRM lead tracking